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What is SIP Trunking and Why You Need It
First of all, I want to let you know I have just returned from back surgery and it was quite a minor miracle. I have been out of commission for 6 months. But it’s all good now and I am quickly on my way to a full recovery. Also on a personal note, I am celebrating (or maybe bemoaning) 40 years in the Telecommunications business this year. It has been an eventful (and sometimes scary) ride. We have a saying in the business, “The only constant is change.” So true.
Sometimes that change is good and sometimes it can displace jobs not only in the Telecom business but in businesses everywhere. I have always lived in a world where technological change has generated new jobs to replace the obsolete ones. We may be living in a new world where that is no longer true. Our ability to communicate has grown exponentially and with that capability the need for complex proprietary technology is being replaced by open networks that are able to cross communicate across multiple platforms. Yes, I’m talking about the internet and like it or not, it is displacing the old telephone network at an ever increasing pace.
The telephone network or PSTN (public switched telephone network) has served us well since making the telegraph obsolete over 130 years ago. I made my career delivering telephone service to customers wide and far and I’m proud of that. It’s an integral part of American history but it time to cut the cord. Why? Because time and technology march on. AT&T stands for American Telephone and Telegraph because they wanted to hold on to the old network while making the transition to the modern PSTN. Eventually they stopped supporting the telegraph network because of the ability to transmit data over the PSTN. Remember modems?
That is exactly what is happening now with the transition to voice over Internet (VoIP) technology using the protocol known as SIP (Session Initiation Protocol). Suffice to say SIP is fast becoming the industry standard for delivering multimedia communications services over the internet. What is important to the end users of this technology is the ability to reduce costs and increase efficiency through the use of SIP Trunking. What is SIP Trunking? Michael Cavanaugh does an excellent job explaining SIP Trunking on his YouTube video here; http://www.youtube.com/watch?v=n9cT1Lq9Lg8
There is a lot of denial in the industry about going to SIP based communications. Mostly it is coming from people in the industry still supporting the older PSTN technologies. If my 40 years in the industry has told me anything it’s that no one can predict the distant future but knowing what’s coming next is absolutely critical. There is enough evidence now that says SIP and SIP Trunking are the go to technologies and it’s time to start making the change on the user end. The big girls (and boys) in business already know this and have already started (or already made) the transition. Small to medium businesses can now not only have access to this technology but use it just as effectively as big business.
I can help with this transition. The products and services I resell are vetted to represent the highest quality standards while delivering world class customer service. So call me or poke me on the internet. Paul Harned, Divergent Technologies (678) 928-9234